Vasimimile was born out of a desire to help more people feel comfortable on the roads. Although many people acknowledge safety vests increase visibility, not everyone understands how or why. Many studies have shown that visibility accessories increase the likelihood of a cyclist being seen. Fluorescent colours, like in Vasimimile’s flagship product, the “Vasi’Izocel”, helps …
In 2019, we are flooded with choices: in one click we can read the news in Japan or buy a new bike tire from Amazon. The world is our oyster and yet more and more people are looking to consume differently. Rather than seeking instant gratification from buying cheap products from an ocean away, people …
What does it mean in 2019 to produce and consume in the age of climate change, with future generations in mind? For us at Vasimimile, we put ethics above everything. That’s why it’s in our DNA to be promoting safe green transportation. When you bike (with one of our snazzy fluorescent accessories), you are sending …
Vasimimile is innovating in the world of cyclists’ visibility. An adjustable bike vest that is both aesthetic and practical isn’t so easy to find. Vasimimile is reinventing the famous yellow safety vest by proposing unique variations that are Made in France and stylish! We have recently opened our offices to the public at 24 Rue …